It's all about creating urgency to act. Before they bought, and after they do.
Because the average attention span is the lowest ever in history, only 8 seconds.
You have only 8 seconds to convince you are the RIGHT ONE.
You are in danger of these two facts:
By helping them finish and apply knowledge, you help them live a better life.
They start earning more, hanging out with like-minded people.
They will buy again from you and be your word-of-mouth referral.
You will get STRONG and HONEST testimonials.
Encourage a daily learning habit in your community by creating a supportive online space.
In this community, members can help and motivate each other, guided by you.
While you play an important role, the community is set up to work well even when you're not there.
This doesn't need to be anything fancy; you can literally use WhatsApp, which is FREE,
as well as Google Drive for sharing materials, which is also FREE.
The world moves fast, and your clients don't have much time.
Help them with short deadlines they can commit to.
Think about fitness mobile apps.
They all have 30-day challenges.
It's like having a personal trainer, but it's only a mobile app.
These challenges work for any online coaching.
People like short deadlines.
It motivates them.
They commit and compete, especially if there's a prize.
30-day challenge + reward for the top 3 = it has to work.
They need to be completed within 15 minutes. You think this is small, but…
15 minutes every day * 30 days = 450 minutes.
This doesn’t mean you should delete lessons. No.
Just if you think one lesson can not be completed in 15 minutes, divide it into two separate lessons.
Why is everyone using Duolingo for language learning?
Why do they pay when they can’t finish a lesson that day just not to lose their daily streak?
Why Duolingo, not some other app?
Because they made their lessons fit their clients daily busy life.
Do half a job for them.
"My name is John, and I work in marketing. I took this course to improve my digital marketing skills. The course was simple and very helpful. After finishing it, I used new strategies that boosted my company's online presence. The best skill I learned was increasing engagement. Now, I have better marketing tactics. My earnings went from $6,000 to $14,500 per month. Also, the community was supportive and motivating."
By using this template, your clients can quickly and easily write testimonials that highlight the positive aspects of your course and how it has benefited them.
With good stories from your clients, you will have endless ideas for content creation.
”John, my client, when he came to my coaching, was earning $5,000 a month. He bought the course for fun. But he wanted to start tomorrow. His plan was to take care of his garden that day. But when he opened it, he saw that my SHORT lessons could be applied to his LinkedIn profile that DAY. He was like, OKAY, my garden can wait 15 mins…
The garden waited 30 days. John blew past his competitors, booked 15 meetings that month, and has $34,000 in signed deals.
Start small. But start TODAY.”
Thank you for reading until the end. Tell me with 100% honesty, can this be of any help to you? Really no hard feelings. I want to improve it.